The features a good website you must have to be highly effective but before we dive into these features, let us look at the common mistakes you can find in almost all the websites today no matter how fantastic their designs are.<\/p>\n
What you find more in the society are people who just learn how to design a website not for the love of the career but for the love of the money and that\u2019s why sometimes, they only design a website with images flying all around and feel the site is done but there are more to a website than just this.<\/p>\n
Not Enough Copy<\/p>\n
Most people don\u2019t add much about their company on their website and some companies are afraid to put too much copy on their website. \u00a0They worry that visitors won\u2019t take the time to read it or, that if they do, they\u2019ll have learned what they need to know and won\u2019t call. \u00a0If they don\u2019t call, the company doesn\u2019t get an opportunity to interact with visitors and convert them into customers.<\/p>\n
As long as you make your copy interesting and informative, you don\u2019t have to worry about overwhelming visitors. \u00a0They\u2019ll find what appeals to them and skip over the rest. \u00a0More information won\u2019t hurt. \u00a0It helps visitors perceive you as industry experts, as an authority in your field.<\/p>\n
But here\u2019s the important thing: if visitors don\u2019t find what they\u2019re looking for, they\u2019ll hit their back button, and you\u2019ll have lost them for good.<\/p>\n
Who Are Your Target Audience<\/p>\n
The most company website doesn\u2019t show who their target audience is and is always nice to declare your target audience, it will help connect with your prospective customers.<\/p>\n
When a prospect lands on your website, you want them to be able to see themselves as potential customers. \u00a0If you don\u2019t make that connection, you won\u2019t get a chance to make the sale.<\/p>\n
No Differentiation from the Competition<\/p>\n
Most of the websites don\u2019t seem to show the services they offer and in some case, they might be offering more of other services which will differentiate them from other competitors.<\/p>\n
A Call to Action Is a Necessity<\/p>\n
Most of the websites are beautifully designed but they don\u2019t have a call to action that will allow a customer to make a move.\u00a0 After you\u2019ve described your product or service, you need to prompt the prospect to contact you. \u00a0You need to move him forward in the sales process, just as you would if you were making a presentation in person.<\/p>\n
Make Contact Information Easy to Find<\/p>\n
In some of these beautifully designed websites, the contact information is hard to find and sometimes you can only find it below or the inside pages. Don\u2019t make visitors search for your email or phone number. \u00a0Put those items right in front of their face, no matter where they are on your site.<\/p>\n
The About Us Page Isn\u2019t Optional<\/p>\n
Some website is beautifully designed but they lack the use of the about us page and this is one of the most important pages where you tell the customer all about your company.<\/p>\n
How could visitors decide if they liked and trusted the company enough to award it their business if they didn\u2019t know anything about it?<\/p>\n
Confusing\u00a0Navigation<\/p>\n
Navigation is a place on the website through which your prospective customers move around your website with ease and the most beautifully designed website lack the proper use of this feature.<\/p>\n
What Does Your Company Do?<\/p>\n
The most website does not explain to there prospective customers what they do in their company but they end up just telling them how they do their job.<\/p>\n
Get Real with Photos<\/p>\n
Real pictures are an important component of telling your company\u2019s story. Without them, the visitor doesn\u2019t feel he knows you and can trust you.<\/p>\n
No Testimonials Is a Red Flag<\/p>\n
People considering purchasing decisions seek out reviews and testimonials. \u00a0They want to know that others in the same situation found the right solution.<\/p>\n
No SEO? \u00a0Uh-oh!<\/p>\n
Some websites are beautifully designed but customers cannot find it on search engines except they type the company name and also the title of the pages and meta description will be missing it so getting a customer is always an issue.<\/p>\n
Your Home page is prime real estate. After all, that\u2019s how most visitors will enter your site. Make your pitch strong, as well as visually appealing, so anyone who lands there is persuaded to walk through the door to the other pages of your site.<\/p>\n
This information should be readily apparent, easily found on or from your Home page.<\/p>\n
Don\u2019t hide behind generic statements and fluffy descriptions that could apply to any business (i.e.\u201cWe\u2019re committed to quality and customer satisfaction.\u201d) Be clear. Be specific.<\/p>\n
Remember, the whole goal of having a website is to persuade someone to take action, whether it\u2019s to contact you, subscribe or purchase a product.<\/p>\n
The navigation menu is not the place to get creative. Use terms people know and understand. Place buttons where visitors expect them to be. They should not have to search hard to find what they want.<\/p>\n
If you want to rank high on the search engines, optimization is a necessity.<\/p>\n
Every page should have unique title tags and description meta-tags. They should employ the same keywords used in the content of the page.<\/p>\n
Nothing is more persuasive than a third-party endorsement. Those votes of confidence will build your company\u2019s credibility and authority.<\/p>\n
Stock photos are too generic and too fake to make a meaningful impression.<\/p>\n
Look at your site\u2019s analytics and see where visitors enter your site (Hint: it\u2019s not always the Home page), the order of pages they\u2019re viewing and the pages they exit from. Then modify your content to better control the visitors\u2019 path and steer them to take action.<\/p>\n
Let us fix your website for you at an affordable cost. Need a website? then click here for me to take you there to start up.<\/p>\n","protected":false},"excerpt":{"rendered":"
The features a good website you must have to be highly effective but before we dive into these features, let us look at the common mistakes you can find in almost all the websites today no matter how fantastic their designs are. What you find more in the society are people who just learn how […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-57","post","type-post","status-publish","format-standard","hentry","category-web-development"],"yoast_head":"\n