Category: Web Development

Reasons Why Some Websites Don’t Make Money

The reasons why some website don’t make money is a lack of visitors, and those sites that do get regular traffic often fail to convert those visitors in to customers.
There are many reasons for this. Most of the planning usually goes in to the design of the website and all of the fancy features that will wow the visitors, the thought process is to build a honey pot and the visitors will come.
It’s an entirely understandable desire and I wish it worked that way, unfortunately it doesn’t. I can’t count the number of failing sites I have seen with the baffled owner saying something along the lines of “But we hired an expensive web designer and the site looks great”.
Absolutely no disrespect to website designers, they have an important and often undervalued skill, but most have very little understanding of direct marketing principles or how to get traffic, there are always exceptions but it is unusual to find people with both of these skill sets.
It is a bit like hiring a painter and decorator to design and architect your house, just suggesting you might do that sounds mad.
This is not to say you do not need good website design, but that is only one piece of the puzzle and there are other factors that are equally or more important.
It is a fact that with enough traffic and a compelling offer even an ugly website can make sales. Have you ever looked at Craigslist?
There is a common tendency to regard the Internet as some magical place where the rules of sales and marketing go out of the window. Nothing could be further from the truth.
The Internet is just another marketing channel. Those who do well on it treat it as such.
Prior to the rise of the Internet in the mid 90’s the nearest equivalent was direct response advertising and mail order. This is of course very much alive and well today, the principles are exactly the same.
The major steps with mail order are to write a compelling offer using good copy writing, ask people to take a particular action, keep following up as people often do not buy until they have been exposed to an offer numerous times, make higher priced offers to buyers, rinse and repeat.
The big downside with direct mail is of course the associated costs. Paying for materials, printing, packaging, postage etc is an expensive proposition. Get your offer or your audience wrong and you can quickly lose your shirt.
But have you noticed how many offers you still get through traditional snail mail? I am on a number of mailing lists as I have bought many information products through the years, and I still respond to a really good offer.
In essence the Internet allows you to fail much more cheaply! But you have to take a very similar approach.
The first step is to get a stream of reliable traffic who are looking for what you are offering. In the mail order scenario you would buy a mailing list from a list broker.
There is an equivalent for the Internet in the form of paid traffic, or you can gradually try to build up organic traffic through various methods using blogs and social media etc.
Paid traffic is considerably cheaper than mail order and you can start very small with literally just $10 or $20 and test whether that traffic makes you a profit. If it does you can now scale up, pay for more visitors and make more money. If not you can tweak your site and/or your advert and try again.
The key is to keep marketing and ensure that you have a steady stream of visitors. When you have this you can focus on turning those visitors in to customers and following up relentlessly.
If following up bothers you because you don’t want to risk irritating people, consider this – on average a customer only buys when they have been exposed to advertising about that product 6 or 7 times. You have to follow up if you want to make sales.
When you have traffic you need to make sure that you offer an engaging experience. Are you offering something of real value? Is there a good reason for me to stay on your site or an incentive to take some action?
Unless you have good content it is highly likely that your visitor attrition rate will be high, they won’t hang around without very good reason.
Build trust and a loyal customer base and traffic will start to look after itself anyway.
Just remember that we are in an age where we are all sold to continuously, if you want fans don’t send prospects and customers sales pitch after sales pitch or you will just turn them off. Send them useful free information and let them see how much you have to offer.
A very successful model is to drive traffic to your website, give something of value away in return for an email address. Follow up regularly by email and provide further value, but throw in sales offers along the way.
Over deliver, give things away, make your correspondence something that people can look forward to. In other words behave differently from your competition and you will stand out from the crowd.
If you look at the emails that engage you and the rare marketers who you look forward to hearing from, it is very likely that you have an affinity with their style and personality. They might well tell stories as part of their engagement, they keep you interested.
Do the same and watch your sales start to soar!

For you website Design Services
Call us 08177780097, 08177780098 and also if you want to learn how to design a website, you can as well call us.

DNS is essentially the glue that holds the internet together. In this article, we delve into this topic to discuss some ways web devs can take advantage of the DNS.

Brief History of DNS

Behind every website is a little-known system that is the glue holding the internet together. It’s called the DNS, or the Domain Name System.
Thirty years ago, when the Internet was still in its infancy when you wanted to visit a website you had to know the IP address of that site. That’s because computers are and were only able to communicate using numbers.
_______________________________________________________________________________

This is an IP address: 127.33.54.200.

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It’s long, hard to remember, and we (humans, I presume) are not robots. We needed a way to translate computer-readable information into human-readable. And it had to be fast, lightweight, and scalable.
In the early 1980s, Paul Mockapetris came up with a system that automatically mapped IP addresses to domain names, and the DNS was born. This same system still serves as the backbone of the modern Internet, today.
And yet, only a small subset of the world knows that it exists, and an even smaller group understand what it does. The real problem is that the people that need to know how it works and could actually benefit from this knowledge… don’t take the time to learn.
If you’re a webmaster, web designer, front-end developer, IT, or technical support you need to know the basics of how DNS works and how it can help you manage your domain’s presence on the Internet.

How DNS Works

Before we get into how you can use the DNS, we need to understand how the system works. We already know that it maps IP addresses to domain names, but where is this information stored? On nameservers!
Name servers store DNS records which are the actual file that says “this domain” maps to “this IP address.” So is there a room somewhere that has all the nameservers and DNS records for every site on the Internet? No… that would be ridiculous.
They are actually distributed all around the world. These nameservers are called the root nameservers and instead of storing every domain ever, they store the locations of the TLD (top level domains).
TLDs are the two or three character strings like .com that end a domain name. Each TLD has their own set of nameservers that store the information that says who is authoritative for storing the DNS records for that domain.
The authoritative nameserver is typically the DNS provider or the DNS registrar (like GoDaddy that offers both DNS registration and hosting). And here we can find the DNS record that maps example.com to the IP address 127.66.122.88.

TTLs and Caches

Let’s put that all together. When you query a domain name your first step won’t actually be at the root name servers. Instead, your browser will ask your local resolving name server if they have the DNS records for that domain cached.
The resolving name server is typically your ISP (Internet Service Provider), and if it’s a popular website like youtube.com they will likely have the record in their cache. In this case, you would skip the rest of the DNS lookup process.
However, these records are only stored for a short period of time. Whenever you create a record, you have the option to set a TTL (Time to Live). TTLs tell resolving name servers how long they can store the record information. TTLs can range anywhere from 30 seconds to a week.
What if the record we are looking for isn’t cached? Then the resolving name server will ask the root name servers for the TLD for that domain, which will point you to the provider that’s authoritative for hosting the records.

Okay, that was a lot of steps to go through just to find the IP address. Oh, and by the way, this process happens in just a couple milliseconds. A little perspective, you blink your eye in roughly 50 milliseconds. You can resolve most DNS queries in under 30.

Basic Stuff Everyone Should Know

Now we are going to take a look at how this very simple system can be used to help you keep your website online, improve website load times, email delivery, and so much more.
We will be using Constellix to demonstrate how to create the various records you need to get your site online. You can follow along, just create a Constellix account and add a test domain.

Update Nameservers

Your first encounter with DNS almost always happens at your domain registrar –where you bought your domain name.
Ok, so you have a domain name, cool, but it doesn’t actually do anything yet. If you type your brand spanking new domain into your browser, I bet you’ll see a placeholder page courtesy of your registrar.

First things first, get off your registrar’s DNS.
You will need to change your domain’s nameservers to those of a specialized DNS provider.
How you do it depends on your current provider, but basically what you want to do is make note of all of your existing DNS records. There may also be an option to export them into a zip file. Though it’s likely it won’t have any records unless you bundled with web hosting or another service. If you do, you’ll want to create the exact same records at your new provider.
Now you can add your domain to your new provider. You’ll be prompted to update your nameservers through your registrar. This tells the company who you bought your domain from and that you are going to be using another provider for DNS hosting. You may need to wait a few minutes.
One thing to note, changing DNS providers DOES NOT change who your registrar is. Your domain is still registered through your registrar, but you are now hosting your DNS information (records) through a different provider.
Now that you have moved to an external provider, you can start adding records. Let’s assume you don’t have any yet. You will need a handful to get your site up and running, which only takes a few minutes.

Get Naked

Before we go any further, you need to decide whether you want to send your users to www.yourdomain.com or yourdomain.com. The latter is called a “naked domain” or “CNAME flattening” and it’s the latest craze because frankly, it just makes life simpler.
We’re going to assume you, like the rest of the world, prefer to not type in the extra 4 characters of www.
But what if someone enters www.yourdomain.com into their browser? Where will they go?
Nowhere. Because we have to tell them that www is not the preferred version of our site. We can do this using a CNAME record.

CNAME Records

CNAME records point domains (or hostnames) to other domains (or hostnames). They are also called Alias records because they tell the user that the record information is actually hosted somewhere else.
You can even use CNAME records to point to external domains like www.yourdomain.com to www.google.com. Just remember to add a dot at the end, or the hostname will be appended to the beginning of your domain like www.google.com.yourdomain.com.
Keep in mind that CNAME records are different from Web Redirection because you can only point domains to other domains, no fancy URL paths. You wouldn’t be able to say www.yourdomain.com points to www.google.com/this-is-not-a-page.html.
Another thing to note, CNAME records cannot be used at the root level. So once we make our domain naked, we won’t be able to use a CNAME record to point our domain to another hostname… more on this in a few minutes.
For this use case, we need to point www.yourdomain.com to yourdomain.com. That means we are telling the user that the IP address for www.yourdomain.com is actually stored at yourdomain.com.
Now we need to create a CNAME record that tells everyone who types in www.yourdomain.com to go to yourdomain.com.
For the record, name enter www and point that to the host: yourdomain.com. Make sure you do not add a period/dot/stop at the end. You only want to use those if you are pointing to an external domain like google.com.

Once you commit your changes, your domain will be naked! Go ahead and try it.

Add a Web Server

Ok, we’re live on our new DNS provider and our domain is naked… but you don’t have a website. It just shows a blank page.
You need to create a record that tells your users how to get to the web server where you are hosting the files for your website. Let’s assume you already have a web server and at least a homepage (index.html) setup. Your web hosting provider will give you an IP address or hostname for the server your site is hosted on.
You need to tell users who visit your domain that they need to actually be going to the web server to see your website files. You can do that with an A record which answers users with the IP address of the web server or an ANAME (read more about this later) record that points to the hostname of the server.

In this example, we are going to use Constellix to show you how to create an A record. Leave the name field blank, since we want this to work at the root (naked) level of our domain. In the IP field, enter the IP address of your web server.

Your changes will propagate instantly. Now, when you type your domain name into your browser you will see the index.html page you have stored on your web server. All thanks to DNS.

More CNAME

Simplify Your Life

The next thing you need to do is setup your FTP (how you upload website files) and mail servers. Both of these services will most likely need to point to your web server. There are two ways to do this. You can take the hard way and go and make more A or CNAME records that point mail.yourdomain.com and ftp.yourdomain.com to your web server.
Or, you can create CNAME records that point to the root of our domain, which already has an A record that points to our web server.

That means, if you ever change your web server, all you have to do is update a single A record.

Gooooooogle

Have you ever accidentally added an extra “o” to google.com? It’s okay, we all have. But did you notice that you still ended up at google.com? Not gooogle.com or a blank page, but plain old google.com. That’s because Google uses a CNAME record to send traffic that mistakenly adds an extra “o” to their intended destination.
When you set up your own site, you may want to do the same thing. This does mean that you have to buy domains that are similar or a letter off from your own domain. Then, all you have to do is create a CNAME record that points users to the correct domain.

Optimization

So far, we’ve only discussed basic website setup using DNS, but DNS does so much more than simply tell users how to reach your site. The system has evolved to become an optimization tool to decrease load times, deliver location-specific content, and so much more.
A few months ago, I was traveling from DC to Seattle. While I was waiting in the airport, I took to Yelp to find a place to get brunch once I landed. But almost every website I tried to load took over ten seconds just to get the first image to appear.
Why? It’s simple physics, as distance increases between two points, it takes longer to reach each endpoint.
Remember earlier, how our example website was hosted on a single web server? Well, this has actually become outdated for any business that has customers outside of their immediate locale. I mean, sure, the brunch place I wanted to go to usually won’t have customers from DC that often; but if you have an online store or a blog that you want people in Los Angeles to see and you’re on the East Coast… you’ll need more than one web server to get your visitors to stick around.

CDN

We can solve this with a CDN service. CDNs (Content Delivery Networks) are networks of web servers, each host a copy of your website. That means whenever a user wants to reach your site, they won’t just be sent to any old web server, but the one that is physically closest to them.
Since users have to travel less distance to reach your content, it loads faster. This can turn load times from ten (or more) seconds to under two!

How a CDN Works

But here’s the problem… right now we have an A record pointing to our web server. How do you point to the multiple web servers in a CDN?
You can’t. Instead, you have to point to the CDN using a CNAME record. The CDN will then calculate where the closest web server is and use an A record to point users to that web server.

The Naked Problem

But wait, CNAME records can’t operate at the root of a domain. So if we have a naked domain (no www.) we won’t be able to use a CDN.
Wrong! A few years ago, DNS Made Easy invented a new record type called an ANAME record. This record is like a CNAME record, but it operates at the root level.
In Constellix, all you have to do is create an ANAME record, leave the name field blank (because that’s the root) and point it to your CDN provider’s hostname (end with a dot).

PS: If you’re a reseller or manage a lot of domains with similar configurations, create a template with these records and whenever you add a new client (domain) apply this template.

When Sh%t Goes Down

Last but not least, we need to prepare for the worst. We already saw how to use a CDN to host multiple copies of our site across the world. Each of these copies acts as a sort of backup, so if one of those web servers isn’t working, users will just go to the next closest web server. Simple, right?
Well, we can use a similar technique using DNS records to automatically send users to another website or server if our main one isn’t working. This is called DNS failover.

Failover

So what if we have an A record that points yourdomain.com to an IP address like 1.1.1.1. And then we want to add another IP address 2.2.2.2, and maybe another at 3.3.3.3 because we have a couple different web servers we like to use for this website.
When a user queries our domain, how do we know which IP address will be returned? DNS records default to using Round Robin, which rotates which IP address is returned. So if we were to query our domain a bunch of times, one in every three times we would see 1.1.1.1 being returned.
Failover uses Round Robin to cycle through available endpoints, but will ONLY return endpoints that are detected as “up” or healthy.
You can use failover to send your users to backup web servers, email servers, CDN providers, and so much more.
Let’s take a look at this in Constellix. We are going to create a CNAME record that points to a CDN. We are also going to enable Failover, which tells Constellix that if our primary CDN is unavailable, then it should point to our backup CDN instead.

See the two fields for hostnames? That’s where you specify your primary and secondary CDN services (or whatever you want).
To the right of each hostname is a drop-down for a Sonar check. This is a simple monitoring check you can set up using our integrated network monitoring service. If Sonar detects one of your endpoints as DOWN (big red letters, can’t miss it) then it will no longer point users to that endpoint.
Let’s say our primary CDN, mycdn.com, was unavailable. Failover will automatically send all your traffic to othercdn.com. It’s not magic, it’s DNS!
I know there’s a lot going on here, but bear with me. This little setting could decide whether or not your site is online or not.
Sh%t happens, especially on the Internet. I mean look at this calendar of just some of the major outages that happened last year. In almost every instance, a single service was responsible for knocking that website or application offline.
What aspect of your online business or website do you find crucial? If something failed, would you lose a day of revenue? How much is that worth to you?
Take the time to set up backup services for what you find crucial and then use your DNS provider to set up failover records. We only showed you how to do this for a CDN service, but you can use this for web servers, email servers, and a myriad of other online services.

Big Picture

DNS is more than just the glue that holds the Internet together, it’s an invaluable tool that developers and webmasters need to take advantage of.

The rise in the use of mobile devices (including iPhone, Smartphone, iPad and Android tablets) means more individuals tend to access the web via these devices. These devices have gradually replaced the use of PC (desktop/laptop computer) as the primary mode of accessing the web. This means that each individual today will need a responsive version of their site that could be operational on all devices (including desktop, mobile phones and tablets).
A responsive web design is arguably one of the most powerful concepts in the web designing industry but the question is, why does it matter for your website? This article addresses several key reasons why responsive web design matters.

Why Does Responsive Web Design Matter Than Ever?

Responsive web design has been found to be vital to website owners due to the following reasons:

Many business owners search for both web design and web development without actually knowing the difference between these two. Well, although these two can be put under one hat called “web company” there is still a big difference between the services they offer. We are actually talking about two different approaches of website creation and the skills of those doing it are completely different. Do you really have to know the difference between them since you actually want to hire someone to build your company website? Let’s try to make things more clear.

The Basics Difference between Web Design and Web Development:

Basically, when we talk about web design we talk about the visual look of the website and its usability at the same time. Web designers use various programs intended for graphic design to create the website layout and add various visual elements to the website.
Alternatively, web development means that those doing it will use the web design and turn it in a fully working website using different programming languages like CSS, PHP JavaScript and even HTML. They actually bring life to the design.

A Brief Introduction to Web Development:

Web developers, also known as programmers build a fully working website from the web design created by web designers. They break the complete design to small pieces and use programming languages to put them back together. With the help of web developers the static layout becomes a dynamic website. They can even use some CMS (Content Management Systems) like Joomla or WordPress to make it easier for their clients to update and maintain their website.

A Brief Introduction to Web Design:

Web designers generally start the work by talking to the client about the website’s objectives and purpose. After that they work on the Information Architecture and order the information given by the client. The next step would be to create a wireframe and continue with the design. There are some specific design principles that have to be followed when designing a website in order to create a great visual look of the website while taking care of the overall user experience.
Learn More Aboutthe Basic Design Principles

Conclusion Note:
Knowing the difference between web design and web development will help the various companies choose the right one if they have to redesign their company website or make a brand new one.Of course, they can easily find people who are great at both design and programming, but most often companies hire a web design team first and after they are completely satisfied with the looks and feel of their company website they give the design files to the skilled programmer to connect all these elements in a fully working website.
We hope we have made the difference between web design and web development a bit less confusing. So, now when you know more about the difference between these two you can continue searching for the right company or person to do the required work for you. We are sure you won’t hire a web developer to design your website now or contact a web designer to make some website modifications which are not related to web design.

Website are good for business and almost everyone know that it is but they have not taken time to think how the website can improve their business or services. We have listed some ways through which a good website can help your business survived in the 21st century.

How a website can improve your business

Your web site is open 24/7 so your customers can interact with your business when it’s convenient for them. Everyone is on a tight schedule these days. They may really appreciate the convenience of finding what they need without having to stop, call, and ask — filling in a form, signing up for a newsletter, reading your blog, getting a quick quote, booking online, downloading your e-book, or reading your case studies, all in their OWN time!

People will keep you in mind if you keep in touch. It’s much easier to sell to customers who already know and trust you, so keep in touch and stay top of their mind. Regular email newsletters and updates to your website will help you better communicate with your customers. Additionally you should spend time setting up your online profiles on networks you belong to (eg Facebook, Twitter, LinkedIn, and Google+) – these are a low cost way to get more of YOU online!

It’s not enough to provide just information about your products and services. Your expert advice may give you the edge over the competition and potentially even make the sale. Think of your website as an employee, presenting your customers with help and knowledge about your company’s area of expertise.

A well designed website will add credibility to your business and strengthen your brand. On the other side of that, a poorly designed or outdated website may portray your business as amateur or disorganized. By providing customers with information in an organized and well-presented manner, you can show customers you anticipate their needs and set an excellent impression for all transactions to follow.

There is no other way that provides the geographic reach of a website, and internet usage continues increase year after year. If you don’t have a well-placed website someone else will get your business. Your website puts your business out there to be found by anyone anywhere who is already looking for what you offer.

With website content, you incur no printing, shipping, or postage expenses, and updates are quick and easy. It can be tailored to suit the size of your business and your budget.

In this post, we will attempt to cover the basics of creating a great quality website  design template for your outfit. Now it’s a known fact that the layout or “eye candy” as we put it will determine whether your visitors will stay more than 15 seconds or they will just become another statistic.
That’s right, if you don’t catch your visitors attention right away, statistics shows us that your visitors will come and go within 15 seconds or less. That doesn’t leave you with a lot of time to grab someone’s attention!
Some of you may be asking yourself:

See when you think about it, 15 seconds to the “browsing eye” is like an eternity. In other words, it takes about 15 seconds for the average person to browse your main page and determine whether they will explore your site further! So with that being said;

Step 1
Every new client of ours is asked to perform the same tasks. We ask them to explore their competitor’s web sites and look for specific triggers that would make them want to click on or buy right away. More times than none, our clients will notice specific “Headlines” or “Graphics” that really peek their interest. In doing this, you’ll have 1st hand knowledge on what you expect your visitors will see and possibly expect themselves.
Step 2
We will ask our clients to do one more process just like the previous one. We will ask them to make a list of all the “eye candy” that really caught their attention and write us a little note as to why it caught their attention. In doing this, it will give your web designer a 1st hand knowledge on what to implement within your site!!!
With these great tasks, you’ve made your job and the job of your web designer/developer a lot easier to target your audience.
Sites that sell “Web Site Templates” :
You may have seen some sites that sell your the right for a specific “Template Style”. There are 100’s of resources out there. We need to clarify something for you, these templates are targeted at web designers only!!! Reason being, the files that you receive will no doubt require some expensive and time consuming software just to open them.
Now being a designer, we are not about to “knock” pre-made templates but there’s a couple of things you may want to consider:

The best way to get a template is to have someone professional design your web site layout for you! This will ensure that your template is uniquely designed for your business. It will be easier for you to make changes in the future. Typically, a template may cost you between N0.00 -N9,250 depending on the intensity and added features!
Now, we’ve talked about “Slow loading pages”. We have found a good “norm” to stick with when it comes to size and speed: Web sites are compiled of 2 elements:

Both of them require memory from your computer when downloading them. If one or the other is too large then this may result in negative results for your visitors. Here’s a good norm to stick with, either you or your web designer should stick with these specs:

Giving your entire web page no more than 40k-80k in size. Anything drastically more will result in the loss of many visitors from slow downloading pages.
Animation: Last but not least, making “some” aspects of you page stand out by adding small size animations. PLEASE NOTE: DO NOT overkill your site with graphics and animation!!! we can’t stress this enough, your visitors will most likely get a head ache from it and won’t be coming back very soon.
Instead, try targeting specific promotions or services you wish to attract your visitors to right away! Many sites exchange “animated banners” with other sites to exchange traffic. We personally NEVER take part in adding ANY banners on our site. We  honestly feel that banners only take away from the design, not add to it! A typical “Banner Dimensions” is 468px x 60px. There are many other sizes!
What we will usually take part in, if any, is smaller, more unique banners that are geared to complimenting an article or text with it. This is much more effective because study shows us that “Content (text)” accompanied by a “graphic image” is more likely to be read by our visitors than just text on its own.

1. Pay-Per-Click Advertising
One of the most cost-effective and efficient means of advertising is on the Internet. Pay-per-click advertising, for instance, allows you to place ads on behalf of your business for as little as 5¢ per lead.
The best thing about this type of advertising is that you only pay a fee when someone clicks on your ad. That’s right! You only have to pay once the customer clicks on your link and enters your web site. Pretty cool!
2. No Postage Fees
If you have tried direct mail to promote your business, you probably discovered that direct mail advertising certainly isn’t cheap. With the high price of postage these days, your costs for conducting a direct-mail advertising program could run in the hundreds if not thousands of dollars. When you have a web site, however, you can send electronic newsletters, announcements, invitations and sales bulletins free of charge! This allows you to stay in contact with your customers on a regular basis without worrying about postage fees.
3. No Printing Costs
Do you currently print-off information (manuals, booklets, brochures, etc…) that you send to your customers? Turn that information into an electronic file then send it to your clients via email. By making your printed files electronic files, you have the ability to distribute your information through email at no cost to you. Simply attach the file in your email and send it on its way.
4. Accept Credit Cards
Many of you know that by accepting credit cards, you could potentially increase your sales by as much as 30 to 100 percent. By having a web site you could register at PayPal (there’s no fee to register) and begin accepting all major credit cards and checks for as little as 2.5 percent-2.9 percent for each transaction.
5. Expand Your Customer Base
Having a web site allows you to conduct business with anyone, anywhere for just a few dollars a month. There’s no need to place ads in different states or counties to expand your business. Just get a professional web site equipped with the right tools and you will be ready to sell your products and services to an international marketplace twenty-four hours a day, seven days a week.
6. Out-Shine Your Competition
Do your competitors have a web site? If they don’t, this is a great time to gain a competitive advantage and get a web site that displays the professionalism of your business. Do your competitors have a better web site than yours? No problem, you can upgrade your old site with a new one by using a professionally designed template. To learn more about these great templates, visit my web site at aprilward.net.
7. Achieve Your Dreams
If you have always wanted to achieve true success in your business, the Internet can help you get there. The Internet helps provide a level playing field for small businesses, giving you the opportunity to look and act like one of the “big guys”. Don’t get left behind! Get a professional web site and see how the Internet can help you become more efficient and more profitable.
For reliable link regard growing your business please visit our BOS (Business Owner Solutions) link at http://digitalbesltd.mydigitalbeshost.com/bos

Design is the process of collecting ideas, and aesthetically arranging and implementing them, guided by certain principles for a specific purpose. Web design is a similar process of creation, with the intention of presenting the content on electronic web pages, which the end-users can access through the internet with the help of a web browser.
Elements of Web Design
Web design uses many of the same key visual elements as all types of design such as:
Layout:
This is the way the graphics, ads and text are arranged. In the web world, a key goal is to help the view find the information they seek at a glance. This includes maintaining the balance, consistency, and integrity of the design.
Color:
The choice of colors depends on the purpose and clientele; it could be simple black-and-white to multi-colored design, conveying the personality of a person or the brand of an organization, using web-safe colors.
Graphics:
Graphics can include logos, photos, clipart or icons, all of which enhance the web design. For user friendliness, these need to be placed appropriately, working with the color and content of the web page, while not making it too congested or slow to load.
Fonts:
The use of various fonts can enhance a website design. Most web browsers can only read a select number of fonts, known as “web-safe fonts”, so your designer will generally work within this widely accepted group.
Content:
Content and design can work together to enhance the message of the site through visuals and text. Written text should always be relevant and useful, so as not to confuse the reader and to give them what they want so they will remain on the site. Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords.
Creating User-Friendly Web Design
Besides the basic elements of web design that make a site beautiful and visually compelling, a website must also always consider the end user. User-friendliness can be achieved by paying attention to the following factors.
Navigation:
Site architecture, menus and other navigation tools in the web design must be created with consideration of how users browse and search. The goal is to help the user to move around the site with ease, efficiently finding the information they require.
Multimedia:
Relevant video and audio stimuli in the design can help users to grasp the information, developing understanding in an easy and quick manner. This can encourage visitors to spend more time on the webpage.
Compatibility:
Design the webpage, to perform equally well on different browsers and operating systems, to increase its viewing.
Technology:
Advancements in technology give designers the freedom to add movement and innovation, allowing for web design that is always fresh, dynamic and professional.
Interactive:
Increase active user participation and involvement, by adding comment boxes and opinion polls in the design. Convert users from visitors to clients with email forms and newsletter sign-ups.
Digitalbes web design professionals create excellent User Interface (UI) Design for a satisfying web experience. They use critical planning and analysis for the design and they pay attention to individual client specifications, converting the intricate process into a simple and elegant piece of art.

Websites are good for business – everyone knows that! But have you ever stopped to ask yourself – what are the ways that a website can help my business? If not, you are in luck – we have listed some of them below.

The first and foremost answer is:
To establish a presence.
Close to 500 million people worldwide have access to the World Wide Web. No matter what your business is you can’t ignore 500 million people. Even if you just conduct business within your community, you want to let people in that community know that you are interested in serving them in any way possible. If you don’t, your competitors will.
The next good reason to put your business on the web is:
To network.
A lot of what passes for business is nothing more than making connections with other people. Every smart business-person knows; it’s not what you know, it’s who you know. Passing out your business card is part of every good meeting and every business-person can tell more than one story how a chance meeting turned into a big deal.
What if you could pass out your business card to thousands, maybe millions of potential clients? You can do this 24 hours a day, inexpensively and simply, on the internet.
You can also make business information available to everyone who wants it without any additional effort. You can give them answers to questions like:

If you could keep your customers informed of every reason why they should do business with you, don’t you think you could do more business? You can on the internet.
There are even restaurants in some areas taking lunch orders over the internet. In this short space, we have just lightly touched on the number of reasons to put your business on the web.
The following are some more good reasons for getting your web site today.

Many companies are placing their entire catalog of products on-line, and some have built elaborate database-driven web applications that help web surfers buy their products and services and pay for them online. Digitalbes Limited can set up an eCommerce site for you, and your customers can pay by check or credit card. We make the whole process of getting your business on the web simple and easy!
Contact us today to find out what you have been missing.
Click here to see our website design packages that could help you get notice to millions of internet users.